Wednesday, 10 October 2012


We may have only ranked 10th at the Olympics (2012), but in ASOS’s eyes we are #1! ASOS has just released its first Spring/Summer 2013 “In Your World” collection exclusively for Australia, a world first for the online mega retailer! I feel obliged to follow this statement with an Aussie, Aussie, Aussie! Oi, Oi, Oi! (how embarrassing...)

Menswear Fashion Director Stefan Pesticcio refers to the collection as an homage to the 90’s club kids and house party scenes; “the Fresh Prince of Bel-Air for the modern man”. Included in the collection are bold prints, geometric graphics and vibrant colours; think Paris is Burning minus the voguing. The collection is packed full of colourful chinos, psychedelic polo shirts, panel caps and high tops.

It is not surprising that ASOS chose Australia as the first country for their new “In Your World” campaign considering Australians purchase an ASOS product every 6 seconds! We are the number one market following the United Kingdom and have quickly become the fastest growing international market... What recession?

Our Summertime Sadness has been relieved (sorry Lana Del Rey). Expect a colourful Spring/Summer Australia, ASOS have delivered an incredible collection for us down under. Expect too see daring prints, lots of colour and boundary pushing gents. Summer never felt so good.