Thursday, 14 June 2012


On my endeavors of searching the internet for extended periods of time, I came across from very interesting facts: The Urban Outfitters site is not just for indie wankers trying to look good (and apart from the splendid clothing), the art direction/branding is actually kind of amazing. 


Alex Witjas, a New York based graphic designer has put a huge number on her resume by working as the graphic designer for Urban Outfitters for two years. Her work throughout the digital media and various print media is bold, colourful and striking yet doesn't stray away from what's really important; the clothing itself.

Her strong use of typography and colour engages us in a way like never before because, well, we've never seen it before.