Wednesday, 30 May 2012


"Blackout" by Paolo Coppolella is a stunning video featuring the hybrid of fashion and dance. The combination of the simplistic aesthetics of the video mixed in with the minimalistic collection featured, work in conjunction with one another to create pure magic. This self proclaimed 'video-art' is a new and inviting way for designers to reach out to their viewers using a decontextualised form of fashion. Elena Jimenez was the mastermind director behind the video and in case you didn't guess it, the 'models' are in fact trained contemporary dancers. According to Paolo Coppolella the clip has introduced many international visitors to his brand and the publicity for his F/W 2012-13 collection has sky rocketed. So any designers out there, you best be taking notes, as this 'video art' is about to take the fashion world by storm.